How we work with you from idea to reliable product.
We follow a clear, transparent process that balances structure with flexibility — so you always know what’s happening, what’s blocked and what’s next.
In the first conversation, we’ll map your goals, constraints and timelines — and suggest a realistic way to work together.
How we think about work and partnerships.
These principles shape every engagement — whether we’re building a small MVP or running multiple squads across your organisation.
We care about business and product outcomes — adoption, reliability, user satisfaction — not just “we closed X tickets this sprint”.
Measure what mattersIf something is risky, unclear or unrealistic, we’ll say it — respectfully and early. You’ll always know the real status, not a polished slide.
Radical candour (without drama)We build systems and relationships that can last years — with maintainable code, documentation and knowledge sharing baked in.
We optimise for continuityWe don’t throw work over the fence. We collaborate with your team on decisions, support launches and stay around to iterate.
One joint teamClear scope, explicit trade-offs and realistic plans reduce last-minute panic and make launches boring in the best way.
Low-drama engineeringBefore building, we make sure we understand users, constraints and success metrics. That context saves time and rework later.
Think → then buildEngagement models that match where you are.
You can start small, validate the relationship, then extend into a long-term partnership once we’ve earned your trust.
Best when you have a clear scope, timeline and budget — for example a new product module, an integration, or a redesign.
- We define scope, milestones and assumptions together.
- Fixed price or milestone-based pricing where appropriate.
- Clean handover, documentation and support options.
Cross-functional squads that behave like an extension of your team and own a product area, module or stream of work.
- Stable squads aligned to your stack and roadmap.
- Shared OKRs and regular delivery reviews.
- Ideal when you need ongoing capacity, not a one-off project.
Combine engineering squads with architecture, product and growth support — tailored around your existing team and gaps.
- Architecture and strategy guidance on top of delivery.
- Support for hiring, interviewing and internal process design.
- Flexible mix of hands-on and advisory work.
From first call to ongoing partnership.
The details change per client, but the backbone stays similar: understand, design, build, launch, then improve with you.
We explore your product, users, current stack, internal team and constraints. Then we outline options: project scope, squad shapes, timelines and trade-offs.
Outcome: shared understanding of goals, risks and success metrics.
We refine requirements, draft architecture and user flows, and prioritise a realistic first release. We choose tools, ceremonies and reporting cadence together.
Outcome: agreed plan, responsibilities and timeline.
Work runs in sprints or Kanban, with regular demos and check-ins. We keep trade-offs explicit so you can make informed decisions when priorities change.
Outcome: working software in your hands early, not just in month 6.
We help plan releases, rollout strategies and monitoring. Documentation, runbooks and knowledge transfer make sure your team isn’t lost once something ships.
Outcome: stable launch, fewer surprises in production.
We analyse usage, feedback and performance, then help you decide what to improve next — or how to extend squads, platforms and growth efforts.
Outcome: long-term partner who grows with your roadmap.
We plug into your ways of working, not the other way around.
Our aim is to feel like a natural extension of your team — using the tools, rituals and communication style that work best for you.
We agree on a lightweight operating system that fits both sides — enough structure to stay aligned, without turning every week into a meeting marathon.
- Standups, planning and retros that match your cadence.
- Weekly or bi-weekly stakeholder check-ins for leadership.
- Asynchronous updates so no one chases status.
We’re tool-agnostic. We’ll happily work in your existing stack or recommend a simple setup if you’re building your first product processes.
- Work management in your preferred tool (Jira, Trello, Asana, Linear…).
- Code hosted in your repos (GitHub, GitLab, Bitbucket…).
- Shared dashboards for deployment and monitoring.
How we keep quality, security and stability under control.
We treat quality and security as part of delivery — not as optional nice-to-haves to “add later if there’s time”.
- Code reviews as a habit, not an exception.
- Agreed coding standards and branching strategies.
- Automated checks (linting, basic tests) in CI pipelines.
- Mix of unit tests, integration tests and manual QA as needed.
- Test environments that mirror production as closely as possible.
- Regression checks before key releases.
- Secure-by-default practices in code and infrastructure.
- Access control, secrets management and basic hardening.
- Monitoring and alerting with clear ownership for incidents.
Questions teams often ask about how we work.
If something you care about isn’t covered here, we’re happy to talk it through directly.
We usually suggest a focused pilot — a clearly defined feature, module or audit — with a fixed budget and timeline. You see how we think, communicate and deliver, then decide whether to expand into a larger engagement or dedicated squad.
Absolutely. Many clients keep strategic or core areas in-house and ask us to own specific modules, platforms or streams. We’ll work with you to define interfaces, responsibilities and communication so it feels like one combined team.
Priorities change — that’s normal. Instead of pretending they don’t, we re-plan with you: what gets moved, what gets cut, and how timelines or budgets are affected. You always see the trade-offs before we act on them.
For Dedicated Tech Squads and longer engagements, yes. We pre-vet engineers and leads, then you can review profiles and interview key people to ensure they’re the right fit for your culture and stack.
Want to see how this would work for your team?
Share your roadmap, existing team and current bottlenecks. We’ll map our process to your reality and suggest a concrete next step — a pilot, a squad, or a hybrid model.
No hard sell. Just an honest conversation about what’s realistic and what we’d need from each other to make it work.